Email Tools / Smart Scoreboard
One email block. Three states automatically. An animated GIF countdown to tip-off, live scores at every open, final results with winner. Drop in a city name and league, Dynamo finds the game. No resend, no manual updates, no inbox tricks.
Smart Scoreboard Block
Drop a city name into the block URL — optionally narrow by league — and Dynamo resolves the next upcoming or active game automatically. No game IDs to look up, no manual setup. The state switches on its own.
Set it up once, weeks before game day. Place the block in your pre-game email with a city name and optional league param. Every open plays an animated GIF countdown to tip-off. Venue, date, and game details are pulled from the event data automatically.
Every open, the latest score. Once the game goes live, Dynamo fetches real-time score data at each email open. Quarter, period, clock, and both team scores are always current — not what they were at send time.
Automatic switch to results. When the final whistle blows, the block transitions to the results view. Final scores, winner highlight, and halftime breakdown appear automatically — ready before your subscribers even open.
Pass a city name — optionally a league — and Dynamo resolves the game. As tip-off approaches the block plays an animated countdown GIF. When the game starts it switches to a live score image. When it ends it locks to the final result. Same URL throughout, zero maintenance.
The countdown renders as an animated GIF; live and final states render as a PNG at open time. No JavaScript, no special permissions, no HTML tricks. It works in Gmail, Apple Mail, Outlook, and every major ESP's drag-and-drop builder.
Dark-mode ready
Add transparent=true and the card blends directly into your email background — no white box, no hard cutout. Works automatically in dark-mode email clients including Apple Mail, Gmail app, and Outlook Mobile.
Who uses Smart Scoreboard
From sports newsletters to sponsorship campaigns, the Smart Scoreboard Block turns every send into a live connection with fans.
📰
Lead every game-day edition with a live block. Readers who open during the game see the score; readers who open afterward see the final.
🎫
Drop a countdown block in pre-game promotions to build urgency. Fans see exactly how long until tip-off — every time they open.
🏟️
Keep members engaged before, during, and after the game from a single campaign. No resend, no separate post-game email required.
📡
Add live score context to your game-day newsletters, breaking news alerts, and recap emails without manual template editing.
🏆
Surface live matchup data inline so subscribers can track their roster and check scores without leaving the inbox.
🤝
Sponsors can embed a branded live scoreboard in their own campaigns — delivering relevant, real-time content tied to their sports partnerships.
FAQ
Common questions from email teams, sports marketers, and developers integrating the Smart Scoreboard Block.
You pass a city name as a URL param — and optionally a league to narrow it down. Dynamo automatically resolves the next upcoming or active game for that city and league, no game IDs needed. It monitors the event and transitions state on its own: animated GIF countdown until tip-off, live scores from kick-off, locked final results once the outcome is confirmed.
The block displays the last confirmed data with a subtle "last updated" timestamp. If the feed is unavailable, a graceful fallback image with the match details is shown — the email never renders a broken block.
The block is delivered as a standard PNG, which renders in all major clients including Outlook. Add meaningful alt text when you embed it so subscribers who have images blocked still get the key information in text form.
Yes. The block is served as standard inbox-safe images (GIF/PNG) over HTTPS with no scripts, forms, or client-side code, so it behaves like any normal email image. You keep one stable image URL in your template while Dynamo updates the rendered content at open time.
At launch: NBA, NFL, MLB, NHL, MLS, and major European soccer leagues. Custom event types (esports, collegiate, motorsports) are available on the professional plan. If your league isn't listed, contact us — most structured sports data feeds can be integrated.
Copy the generated URL and paste it into any standard image block in your ESP — Mailchimp, Klaviyo, Brevo, Iterable, HubSpot, or raw HTML. Set a fixed width and alt text. That's it. The URL is permanent: Dynamo serves the right format (GIF or PNG) and state automatically at every open.